Advanced Fundraising Principles: Leveraging Data to Enhance and Inform your Fundraising Strategy

Two-Day Course:
Monday, March 1, 2021 - 9:00am - 4:00pm
Tuesday, March 2, 2021 - 9:00am - 3:00pm

Non- Member: $440.00
AFP Member: $420.00

Live Web Feed: Valdry Center for Philanthropy

Adrian Owens Jones
Asst VP for Advancement Services Louisiana State University Foundation

Basic fundraising into enhanced fundraising tactics at the annual, major and principal gift level. Prospect research, database and relationship management and reporting as well as introduction to descriptive and predictive analytics. With your own real data, you will gain a better understanding of your donor base then engage in a segmentation and prospecting exercise.